Personal Work:

The scary "Hactivist" group your Aunt Judy knows about from watching one too many Netflix documentaries.

Problem: The activist group's said "mission" is to relieve the world of ignorance. However, the majority of people only know them as hackers out to steal information. Their brand is completely convoluted.  

Solution: Rebrand them as well as create a recruiting campaign for them (fake funded by Anonymous supporters). AKA, let's humanize Anonymous.