The app that makes it easy to secondhand.
Problem: People don't realize how much junk is sitting in their home. And if they do think to sell it, they don't think letgo first.
Solution: Get people to notice letgo by interrupting their daily routines with ads that mirror the fun and simple tone of the letgo brand. Once you try it, you won't stop.
Spec work - not produced.
HOWEVER: I was a part of creating the new visual identity of letgo and curating images from the actual app to promote how awesome it is, specifically with their Instagram.