Vans: Vans
“Vans Takes Over New York City with First Ever Pair of 'Vans Vans',” Little Black Book. With the help of Paulo Damasceno and many others at GUT Agency, we turned two transit van vehicles into giant replicas of the brands all new MTE-3 shoe and toured the city with New York Nico and Lil Mo Mozzarella. Built to replicate near exact details of the Vans’ MTE-3, the Vans vans showcased an outsized version of the MTE style, both inside and out. The left-and-right vehicles hit the streets in tandem and invited passers-by at local stops to check out the interior, outfitted to play up how cosy and comfortable MTE keeps the wearer even on a cold adventure or rainy commute.
