YETI

The cooler for the guy who feels like staying indoors is the equivalent to watching paint dry.

Problem: Our target market is primarily male, ages 30-55. These guys are not afraid to invest in high quality outdoor equipment, they just don't know that the YETI exists.

Solution: Put YETI on their radar by playing radio ads that transform their mundane car ride to and from work everyday into an adventurous day dream.